Foco is a service design project that seeks to use technology to enhance our interactions with the world, rather than pull us away from it. As an interdisciplinary team of 4, our challenge was to build a system around the notion of a car as a platform for the Internet of Things.
Approximately 7 out of 10 people engage in smartphone activities while driving on the road. We are becoming increasingly dependent on our devices to navigate through social and physical environments, but in doing so we're compromising our safety. For the safety of us and those around us, it's important that we direct our attention back to the road.
Foco is your personalized driving companion. It takes care of distractions and navigation for you, so that you can focus on the act of driving. Some features include:
As an interdisciplinary team, we developed a service concept through a series of research methods, literary searches, and conceptual maps. We worked through a series of diagrams to better frame the problem from a variety of perspectives.
In order to understand the current state of the market, we looked into existing products that cover a similar service to ours. We looked at Greatest Drive, Weather Underground, Roadtrippers and SitorSquat.
We studied a number of papers and journals published in our field of interest and focused on wayfinding, autonomous systems, and cognitive load
We conducted 10 informal interviews with people in the age group of 22-26 years. The interview was about their driving experiences in general. We probed into their experience of driving in unfamiliar areas and learned a few stories.
We formulated three service concepts based on our initial research:
Learning Strategies: Memory Tools
Staying Informed: Confirmation
Building on the service concepts, we came up with concrete design ideas. These design ideas were storyboarded and speed-dated with 12 participants. Participants reactions to the ideas were noted. These sessions ended with a few followup questions.
Using the car as an IoT platform has the potential of soling the pressing problem of distracted drivers. With Foco as a starting point, the technology should in future assist the drivers unobtrusively rather than seeking attention as next steps, we would like to: