UX Design. Service Design.
In user experience project sponsored by Ford, we were challenged to question the state of mobility in the future. What transportation problems would be caused by the growth of megacities? How will the various forms of transportation change with increased overpopulation and decreasing amounts of personal space? We researched the automotive industry's projections and predictions for 2050 to gain an understanding of the scope of the problem space.
Within a future of megacities, we focused specifically on the mobility of goods for those in tight living spaces with no personal transportation. In a projected environment with overwhelming overpopulation, the movement and availability of goods is an unexpected problem. Couri is a sharing system that not only reduces the overproduction of unsustainable products, but strengthens the ties between the people sharing these items as well.
Couri is structured around pre-existing relationships in order to maximize trust and accountability. Our main focus was to cultivate tight-knit local communities and emphasize the humanity of the people behind their things and their screens. We approached the idea of a sharing economy from a social perspective, paying close attention to the relationships of those involved.
Within the realm of the mobility of goods, we explored a wide range of consumer-producer relationships from a variety of perspectives. Competitive analyses of existing systems and technologies gave us a strong feel for the current market and for successful methods of connecting people across technology.
Since sharing economies can often be more idealistic than realistic, we ran surveys, make tools, and interviews, created concept maps, and indepth literary searches.
Couri's app consolidated our grand ideas and complex system into a clean, straightforward interface. Each item has a travel log, outlining its history in photos and reviews that reveal the quality and condition of the objects being shared, as well as the humanity and dependability of those using them.